Friday, January 30, 2009

NBC rejects this Super Bowl ad because it contains pro-life message

This wonderful pro-life commercial was supposed to run during the Super Bowl on Sunday. NBC television has rejected a pro-life advertisement which bought for a slot in the Super Bowl because the ad contains a pro-life message. The 30-second ad features ultrasound pictures from a baby in its mother’s womb. After first accepting it, NBC apparently changed its collective mind, saying it wasn't going to run advocacy ads during the big game.

Brian Burch, President of Fidelis, a Chicago-based Catholic organization responsible for the commercial, says that NBC initially responded positively and he was raising money to pay for it. Watch the commercial below, and imagine the impact it could have had on the millions who watch the Super Bowl.

There is nothing either graphic or political about the 30-second ad and the word abortion is not even used. In fact, no words are spoken, only graphics that appear on-screen. Yet, the message is extremely powerful. You can view the ad here.

Call NBC Entertainment at 818-840-4444. Tell the operator that you want to urge NBC to reconsider airing the Super Bowl ad produced by Although the ad makes a valid life-affirming statement in a powerful way, it is neither offensive or contentious.

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